This website (my world) is not a conventional space.

You won’t find a clean niche or a polished identity.

This world is built on a different premise:

Human beings cannot not streamlined.

We are multidimensional, contextual, seasonal, and contradictory beings.

Just as I don’t want to flatten myself, you do not have to flatten yourself to belong.

This world refuses false binaries that capitalism has handed us.

We can hold all of it and insist on a more whole way of being.

About me

My name is Becca Rich (she/her). I used to be an engineer in a cubicle. In 2020, I left in pursuit of a softer life on my terms, see the world, and try this whole self-employment thing

I became obsessed with how time shapes us. I teach and write about it a lot.

I founded The Holistic Time Coach and have since coached hundreds of people and taught thousands.

Near the end of 2024, I started an anticapitalist project management & operations collective. We partner with orgs doing good in the world to make their behind the scenes function better and sustainably expand their mission.

I’m an integrative hypnotist, which means I can help you understand and (almost instantly) change just about anything you think, feel, or do through the unconscious mind.

One of the widely loved concepts I teach is giving the middle finger to discipline and willpower, and instead following through gently.

I have too many (not possible) hobbies including pottery, astrology, beautifying spreadsheets, reading smut, and making soup. I caught the pickle addickle (a term I coined, which just means I <3 crushing old dudes on the pickleball courts).

I’m deeply heartbroken about the state of the world. I continue to do the work to acknowledge my unearned advantages, heal ancestral trauma in my body, stand up against hate and bigotry, and imagine new possibilities.

    • Traveling around the world & living/farming on an organic veggie farm (2020- 2026)

    • Integrative Hypnosis, Center For Integrative Hypnosis (May 2025)

    • Certified Google Project Manager (March 2025)

    • Founded Enriched Projects, an anticapitalist operations collective (2024)

    • Certified Scrum Master (Oct 2024)

    • Coaching the Unconscious Mind, Center For Integrative Hypnosis (Sep 2024)

    • Holistic Professional Certified Coach (PCC), the Holistic Coach Training Institute (Dec 2023)

    • Holistic Associate Certified Coach (ACC), the Holistic Coach Training Institute (August 2021)

    • The Holistic Time Coach (2020 - 2025)

    • Time Management Consultant, the International Association of Professions Career College (March 2020).

    • Certified in the Second (Aug 2018) and First (May 2016) Degree of Reiki Okuden, DeeDee Pollard

    • FT engineer & PT yoga teacher (2017- 2020)

    • 200-Hour Certified Yoga Teacher, The Marianne Wells Yoga School (July 2017)

    • Bachelor of Science in Engineering, Louisiana State University (2013-2017)

    • Growing up as a 2nd gen European immigrant in a family of addicts and entrepreneurs

I care most about my fellow misfits, tender revolutionaries, and big-hearted weirdos living a life of both/and.

We can do the things we want and be well.

Work in a ways that feels good and is sustainable to our brains and bodies.

And survive thrive in this world.

Because that would mean the create the beautiful, caring, just future we’re working towards, is here.

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curious about partnering with me?